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The elements of the final grade highlight that the key component of this course is the group assignment, which will.
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which aims at giving the student basic knowledge in research methods and academic protocol and prepare him/ her for completing an individual research assignment. During the second part of the semester, the student reads specialized courses in international marketing and strategy. The second semester features courses.
Scope & Challenge, “ Do it” Keegan & Green: Chapter 1.
Click on the link below to view discussion assignments and mini cases ( which correspond to each of the 19 chapters in the book).
Chapter 1: Nature of International Marketing. Chapter 2: Trade Theories, Economic Development and Integration. Chapter 3: Trade Distortions and.
Assignment Format: INTERNATIONAL MARKETING MANAGEMENT.